Needs Targeted On Hold Marketing
The variable message on hold feature of our telephone systems plays a specific audio ad based on:
- public data such as weather.
- CRM data retrieved by the incoming Caller ID.
- A unique marketing DID.
The benefit is a targeted marketing message for better caller engagement with your staff. Examples are:
- Play a specific message to a customer (telephone number) you previously flagged to drive a concept.
- A hardware store plays a message for rain coats when it is raining. Snow shovels when it’s snowing.
- Play a different message for repeat callers.
- Lock in the same message when caller interest is indicated.
The targeted messages plays from the beginning when the:
- caller is placed on hold.
- caller enters a customer service queue.
- caller waits in a message queue with escalating messages such as "You are caller #3, estimated wait time is 3 minutes", and then deliver targeted content.
On Hold Message Production Options
We highly recommend onholdmarketing.com for a custom on hold message production.
We will load any audio file you provide us at no cost.